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our expertise is on wood -  metal - upholstering - furniture - doors - sofa 

Ductile, Versatile, capable to shape to the customer's needs, with a cross-market vision that binds marketing and procurement: this is Al Shuaiba's DNA, born from the embrace of Middle Eastern culture, acute and penetrating, with the Western vision, strategic and concrete. In this Melting Pot the wisdom of industrial marketing, market strategies and business science merge, creating a service company ranging from International Development and Product's Procurement. Al Shuaiba consulting, offers to the customer experience, professionalism and punctuality. The team's heterogeneity allows to analyze the client needs from each and every side in order to increase the chances of success and implementation.



of international consultants

Industrial strategies Branding  Marketing Strategy consulting firm Furniture Supply chain Furniture


Eng. Sulaiman Al Abdul-Salam

Managing Director

Engineer and Mba in international marketing, expert in international transaction for commodities. With his European vision represents the real joint between all the other members of the team and the local customers.

Spoken languages: English, Arabic

The best preparation for tomorrow is doing your best today"
– H. Jackson Brown, Jr.


To contact Eng. Sulaiman Al-Abul-Salam:


Cinzia Pedicone

Industrial Marketing Advisor

Once completed her marketing education, she devoted the whole activity to develop furniture companies by managing a network of 500 dealers spread across 5 continents for 20 years. Being a Senior Marketing Advisor for the European Bank for Reconstruction and Development (, on 2015 she launched her career as international marketing consultant in the field of Furniture & Metal, either industry and retail. Handling project in Mongolia, Italy, Tunisia , Morocco, Kazakhstan she enhanced her the ability to have a 360° vision of the needs of the market.

Spoken languages: Italian, English, Spanish, Portuguese, French.

"Nothing great was ever achieved without enthusiasm."
– Ralph Waldo Emerson

To contact Ms Pedicone:


Stephan Geradon

Branding Advisor

With a thirty-year career, Stephan Geradon, from Belgium, has achieved successes in transversal markets by creating communication and branding strategies in more than 30 countries. As advisor to the European Bank for Reconstruction and Development, in the field of marketing and communication, thanks to its developed network of collaborators, it is able to create the right corporate mood. Audiovisual communication, franchising set up, repositioning of the brand, creation of front ends and catalogs, are just some of the services that Al Shuaiba can provide thanks to the collaboration with Stephan Geradon.

Spoken Languages: French, English, Flamish

"Communication is the real work of a leader. "

-Nitin Nohria

To contact Mr Geradon:


Alain Roncoletta

Procurement Advisor

With his wide experience in Furniture and “Italian arts”, he will be able to search for you in the world of furniture from a single cabinet to an complete furniture set for a palace. Luxury furniture with competitive prices directly from the source.

This is the simple way to get the house of your dream come true. Need to start up your furniture department? You are in the right hands.

Spoken languages: Italian, French & English

"The body achieves what the mind believes."

To contact Mr Roncoletta:


Alfredo Greco

Procurement Advisor

Started his career in the contracting field for the family company to embrace at young age also the complex market of commodities. With a solid background on trading of Mineral Ore, Oil and Gas and Fertilizers Commodities, Alfredo Greco joined the team to accompany the process of research and selection of International Partners to be introduced in the complex Kuwaiti market of contracting.

Spoken Languages: Italian, English, Romanian

" Only I can change my life. No one can do it for me."
- Carol Burnett

To contact Mr Greco:


Mustafa Amjad

Sales Developer

Arch. Mustafa Amjad carreer has been devoted to furniture since the very beginning. Graduated from a prestigious architectural university in Italy, the furniture world is at his fingertip. The vision of both cultures, Europeans and Arab provided the right angle that will help any company to set up the right sales departmetn

Spoken languages: Italian, English, Arabic

"Sell the problem you solve not the product"

To contact Arch. Mustafa​

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