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Internazionalization - Rebranding - Dealership set up

Steelbox its a division of Metalway srl, manufacturer of metal products such as tables and metal structures. On 2015 the company decided to create a b2b2c brand, Steelbox, and Al Shuaiba has accompanied the company since the inception of this brand, creating all the marketing mix strategy. Nowadays Steelbox is an international brand, with a presence in more than 20 differet countries and has quickly evolved from simple metal storage manufacturer till leader in the Acoustic Solution system, with a patented product, Zen Sound Shaper,  which is adaptable in many segments of the market like horeca, office, home, public spaces, etc. 

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