Strategic Planning - Re branding - Marketing Mix creation
Woodex is a small yet vibrant company focused on the furniture and furnishing market. Under its umbrella are placed a factory, trading organization and a show room studio for direct sales and market probe.
A 20 years company in constant evolution, with great vision. Our project consisted in rebranding, creation of the consumer brand, creation of the entire supply chain, strategic set up of the marketing mix, set up of the CRM, nomenclature and coding of, creation of new products and new designes. Market and product segmentation, pricing and promotion.